Research Report

Research-

Through out this unit I have been concentrating on the history and research of music videos. I chose to concentrate on a song by The Kooks called 'Already Miss You'. I wrote a treatment for a music video for this song and got feedback (focus group) to improve on my idea. Also I created a story board and then an anamatic to get an even clearer indication of my idea. I did these pieces of work to help towards the making of a music video as a director would.

Conclusions for primary research-

I viewed many of The Kooks previous music videos for primary research to help towards my idea for a music video. The reason I did this was to make sure I created a music video that fitted their style and audience. I found that on many of The Kooks music videos they used the lead singer as the main actor/character, but the rest of the band also tend to make an appearance in the video at some stages. Also they often have a narrative video, but use shots of the lead singer miming as well. The videos aren't over the top or full of bright colours because this wouldn't fit the genre of music or audience. I took these factors into account when thinking of my idea for a music video.

Conclusion for secondary research-

When I looked at artistes and bands from the same genre and who have a similar audience to The Kooks, I found that they also have a similar music video style. This confirmed my ideas of creating a video in the same style as The Kooks previous music videos, rather than breaking the mold and doing something very different. Although this can be popular with different artistes, I didn't feel it was necessary or appropriate in this case. Other bands similar to The Kooks also tend to use shots of the band and then focus on the lead singer. They also tend not to use bright colours or choreographed dance routines as this is more common in pop and R&B music videos. Most of the videos I researched had some sort of narrative running through the video, so I will also use a narrative structure, rather than a theme, like a club for a pop song.